June 30th was the last day Facebook Analytics was online. The free analytics tool was shut down by the social media giant quietly, allowing users to download all their reports and insights by the aforementioned date.
This change leaves marketers without a user-friendly, cost-effective analytics platform they could rely on. What can be done now? Here are some feasible and effective ways to get your analytics and insights reports from external tools to track your Facebook presence’s growth.
Facebook Business Suite
A powerful and heavily visual platform, Facebook Business Suite combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights and create ads.
Designed thinking on pro marketers, Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users’ interactions with products and provides insights to accelerate work on a real-time basis.
One of the pioneers among social media analytics platforms, HootSuite is tremendously easy to use, provides useful analytics and insights while providing you with practical tools that make social media management easier.
A more data-centered platform, Mixpanel is a tool that allows you to analyze how users interact with your Internet-connected product. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Why not go custom?
Maybe it’s time for you to try a custom made solution for your social media analytics. At Emcorsoft, we are more than ready to help you build the social media analytics platform that fits your business actual needs. Let’s talk about it, is easier than you think!